I was searching around today for a few of my favorite PR agencies on the web and I discovered something that distressed me a little. In todays world there is a big demand for connections via social media. Whether you are Waste Management or Puma Footwear you almost have to be utilizing this resource to get your name out and be recognized. However it would seem that the very people who are helping all of these companies around the globe to develop these lines of communication are struggling with using them as well. As I surfed around Facebook this afternoon I searched for five names. these names belong to five of the big names in public relations. much to my surprise I came up nearly empty handed. I am rather bothered by this because I know that were I to have my own firm the first thing that I would do is open my companies Facebook page. Then I would immediately turn to Twitter. Sure as I understand there is a big surge in the Google+ area for businesses and I support it. I have all three accounts for my own personal use. I also have this Blog, a LinkedIn account, WeiBo, MSN, and even QQ.
That is exactly my point. By telling you this you at first may think "how can you possibly be using all of those things regularly?" Well, I can and I do! And I do all of this while living a very active and social life. How? Because in today's world I know that I have no choice. I recognize that there are limitations to my own personal abilities. There are some days that I never even open up my Twitter. At the same time when I do I know that I am missing things that could possibly be important.
This is why I am so shocked to see that these big Communication Agencies are neglecting a medium that is so heavily utilized by their publics that there is no way they can think of it as a waste of their time.
I would like to say to all of my readers that I know these companies probably feel that they just do not have time to be tweeting about the flavor of coffee they drank this morning, but the fact of the matter is that if you can connect with your public in any way at all, wouldn't you choose that one that your public is most in love with?
Now I understand that these companies are getting their clients through B-2-B communications. That part is clear to me. The thing that makes social media so important and valuable to them is the research. they can draw a lot of information from Facebook about what is trending in the publics eyes. They can learn about the people they hope to persuade and maybe, just maybe, they can make more money!
That is exactly my point. By telling you this you at first may think "how can you possibly be using all of those things regularly?" Well, I can and I do! And I do all of this while living a very active and social life. How? Because in today's world I know that I have no choice. I recognize that there are limitations to my own personal abilities. There are some days that I never even open up my Twitter. At the same time when I do I know that I am missing things that could possibly be important.
This is why I am so shocked to see that these big Communication Agencies are neglecting a medium that is so heavily utilized by their publics that there is no way they can think of it as a waste of their time.
I would like to say to all of my readers that I know these companies probably feel that they just do not have time to be tweeting about the flavor of coffee they drank this morning, but the fact of the matter is that if you can connect with your public in any way at all, wouldn't you choose that one that your public is most in love with?
Now I understand that these companies are getting their clients through B-2-B communications. That part is clear to me. The thing that makes social media so important and valuable to them is the research. they can draw a lot of information from Facebook about what is trending in the publics eyes. They can learn about the people they hope to persuade and maybe, just maybe, they can make more money!
Josh they don't use Facebook because Chuck Norris told them not to....
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